Seems to me that IAG is really specific about pre priming the engine multiple times and different ways. Thats a good thing. They also have multiple scheduled and specific interval oil changes, again another good thing. If I spent the big bucks on an engine, whats a couple of hundred dollars in oil changes to make sure it has a fighting chance in the long run. The only thing im curious about is why use 10w40. Why not use something thinner and lighter like 0w40 for the first couple of start ups and break in miles. Just something that will have very quick flow in cold temps. Just my thoughts, im no engine builder/engineer.
Magma, not sure if you're referring to me or not but im not an IAG fan boy by any means. I dont have a single one of their products on my car, atleast not yet lol. Many people opt to get IAG over most other blocks. That means less are getting the Outfront blocks. Why... well there are many reasons but partly because they literally advertise their products a certain way thats very appealing. Another huge factor is that they advertise a warranty with their engines. You forget, IAG has very good marketing and media team. How could any business that's as big as they are not. They make it so easy to feel safe and secured about spending money with them. Its pretty easy for something to get lost in the sea of popularity nowadays considering that the internet litterally flashes thing in front of your eyes the second you hit the search button. Lets put it this way, IAG has made it a point to be a house hold name in the subie world just like Cobb. Cough cough, another big company with a great marketing team.
If you had some bad business dealings with them, then thats understandable. No one that spends the big bucks on an engine should get less than stellar customer service. However, we weren't there or involved. It was just you, them, and an unknown situation to us.
PS, if you dont like their engine break in procedure, then dont follow it. Who cares, its your money anyways right? Their break in procedure is only if you want to file a claim under their warranty period.