According to this review, Subaru under-priced the S209 and should have charged $250k. Luckily some dealerships have adjusted the price accordingly nearing $130k with ADM
First Drive: The Subaru STI S209 Doesn’t Cost $250,000 but Sure Drives Like It Does
...I found myself reminiscing about the last time I’d had so much fun on Northern California's Skyline Boulevard in an automobile priced less than $250,000. The S209’s MSRP, meanwhile is $63,995. How Subaru achieved that, I’m not precisely sure. All I know is that I want to get back in and drive.