I said it could be made for $100. I didnt imply it would be sold for such a price. Law of 4 says it will be a minimum of $400, because as you say, R&D costs, tooling etc have to be recouped. Reading comprehension. Look at my post before the one you quoted. I suggested $500.R&D?!?!? I would stop putting hope in peoples brain about a super cheap RFID system that costs $100. Something about a system this complex costing $100 doesn't scream quality to me.
Wait until its announced.
I said based on a 100 part cost the cost to the public should be reasonable, as in not $1000. Everyone should know that part cost does not include R&D, marketing, tooling etc that has to be recouped.
I have been thinking about this a little more and decided that the key is really the way to go with the sti. I have fobs and push buttons in a couple of my cars and they are nice, except each car is different and I swear it takes me 30 seconds to remember how each car starts. (insert fob, push brake, push button/fob, insert fob and push fob. insert fob and push button, push button.....)
You cant drive away with your key on the roof like you can a fob. The STi is a very mechanical car devoid of electronic wizardry for the most part. There is something satisfying about sliding that key in, feeling it pass the tumblers and twisting it. Its oldschool, its a little more connected and a little more raw in a way.
Ill keep my keys.