newb question
I think alot of the price is marketing and less what it costs to make. Lots of different factors, demand being a big one. Some things are sold for a loss for promotion purposes etc...
An off topic example for you. Big gaming consoles (PS2, Xbox) sell for a loss just so they can sell the games! In any manufacturing there is a threshhold to break through which is attributed to fixed costs like R&D, design, testing and what not. Luckily for us the STi is not a new concept so the more they sell all over the world the better for us. In the end speculation is just that, speculation.