I have been wondering about this for a while. We all know that ford makes the Cobra give people a certain image about ford and get the people in to buy a V6 mustang. Do you think Subaru is doing the same thing here with the STi? The SOA STi is made in such low volume that I dont think it could possibly be making subaru much money....at least not enough to invest so much company resources into the design and development of it. It is a good strategy though....I personally never thought about subaru as a car company I would want to deal with until the WRX came out and blew everyone away.