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Discussion Starter #1
Not final thoughts, just an essay I pulled out of my ass at the last minute. :smile: Kinda funny what being in College does to you. :
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I don't know how many times I am going to have to say this, but evidence (read: other prices from around the world) say that the STi commands 20-25% more than the WRX. That gives you a range of:

28800 to 30000. Let's say we get really unlucky unlike the rest of the world and they go 30% from WRX.

The total range would then be:

28800-31200

I am going to say this yet again: the price will be 30K, give or take a couple of thousand.

Anybody who uses this approach below to what the STi will cost:

Well, dude, like it costs 15,000-20,000 just for the parts to convert a WRX to a STi, so itz gonna cost 40,000+!

Are using flawed logic IMNSHO. I would put my bottom dollar on the fact that it proably costs Subaru 1/3rd as much or less extra to "make" an STi. Damn, were down in that 30,000 dollar range again, wonder why..

Anybody given thought to the fact that this might be sort of an image car to Subaru? To bring people to the brand? Well, they could sell the damn thing for .01 cent over thier cost and still have it contribute to thier bottom line, both in sales and other measures. Simply accounting/marketing coming into play here.

And for those Supply/Demand folks: (I'm going to hate I am saying this) It's still a Subaru. They won't be able to sell them in the 35,000 to 40,000 range.

This is all my very humble, but reasearched opinion. Only when SOA releases the true price that we will pay, will we know the true price. This is just the best I can do with all the research I've done and evidence I have gathered.

JJ
http://www.imprezawrxsti.com
All STi, All The Time
 

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You're right on with your pricing stragegy. Plus, if thay were to make it $40k, as some people have said, they are into an entirely different market of cars. You're now competing with a BMW 330xi and the Audi S4. The Suby may be faster than either, but it doesn't have the luxury or name that helps command those extra dollars.
 

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Yes, I also agree that your assessment is correct and I would not be suprised to see the price fall somewhere in the middle of the range you gave. Personally I'm hoping it falls in the smaller end of the spectrum as I am sure everyone else does.
 
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