[Soopafly]

JJ's Login Fix

It's seems that every one is starting to panic a little bit over the fact that no price has been advertised. I say just relax and make sure that we all let SOA know what were willing to pay for the STi, by posting as much about it as we can. I know they said low 30's, but things do have a way of changing for the worse just when everything seems to be going great. 30,500 to 32,500 sounds good to me 33,000 to 36,000, that extra money would turn an EVO8 into one hell-of-a STi killr.

 

[Limeydriver]

I agree, Subaru have really pulled a rabbit out of the hat. The Evo guys must be pissed. If it is around 32K then I will get one. If not I might wait for a Legacy Sti which I am sure will be along soon.
The Ralliart connection with the Evo could be interesting. If they have some goodies to get the Evo to 300hp easily then they would have an Sti beater.
Subaru need to be really careful with their pricing, something they have not always got right,. Remember the H6 Legacy?
I also hope Prodrive get their act together and start offering some stuff for the Sti.

 

[yxan2]

time zone

price is at the utmost sensitivity, if they get greedy this car can floop big time, because this car o­nly brings nice performance the rest of the car brings much to wish for so they shouldnt think hp figures are enough to charge the heck out of people

 

[alfredob1]

They're probably waiting to see how the Evo's start selling (or not ei. dealer gouging) before they let it out.

 

[Soopafly]

Plus everyone, this does seem to be the last obsticle, and if the rumors are right we have almost 5 months to pursuade.

 

[STiObserver]

My take on price not being announced till May...

It really makes one believe that the price is going to be a lot higher. May not be true, but I'm sure others have this perception also.

I think the STi at 32K w/o radio (33K w/ opt?) is still a darn good price vs. 28.9K for an EVO.

If it's significantly more than that, I think a lot of you STi folks are going to have to pass, no?

Good point about SOA waiting to see what happens to the EVO sales... I think you might have something there...

 

[imprezzive]

Hi guys,
This is one of my first posts, but I've been following the drama of this thing for some time now. This is a great site, and special thanks to the "insiders," you know who you are!
I think we are seeing some strategic product positioning by subaru. They likely could have put something out that was as good as the evo for a similar price, but they decided to up the ante a little and target the serious buyers (like the people who read these forums). The Evo is going to get lots of attention in the fast and the furious 2, so it's soon going to be a "pop" car I bet. The Sti will be the one to pick for those who do the research. Time to start saving for a bigger downpayment maybe...

Just a theory.

 

[CoOlSlY]

made in japan or the us?

My guess would be that Subaru would like to kill the Evo VIII right away so selling the STi for 30500$ without radio would be a very nice shot of marketing and that's what I personnally think. Selling it to 32000$ with radio gives a 3000$ difference between a Evo VIII and STi and not everybody will spend the additionnal 3000$ for it for sure. As said in one of my previous post, here, on this board, everybody is sold to the STi but not everybody is like the people out here! We are some of the 4000 targeted buyer so I think 32000$ is fair and I think 31k-32k I more than appropriate.

At 35,000$, i'm out of the loop. At that price, you don't have the same performance OR quality but it opens you to a lot more competition. You are beginning to play with a SVT Cobra 2003, Honda S2000, Audi TT coupe, BMW 330, Audi A4 3.0 and Volvo S60r (300HP)... (all in the 32000-36000$ range).

Of course, different cars aimed at different customers but it opens to a lot of models wich I think, Subaru don't really want to go in it either if they don't compare in performance (except the SVT Cobra). I think Subaru will aim the price so it will be "alone" in the category with nothing else so the 31,500$ is the way to go.

My guess: 31500$ + radio, 42000$ CAN$

Sylvain

 

[91TB78]

My dealer says they will start to be released in April..but his reps info may be stipulation...we'll see.

 

[Emanon]

Honestly, I don't know what the pricing is going to be. I think SOA is going to sell as many of the STi as they want at $34K and $33K-$34K is reasonable.

If you're wondering what the most the STi could cost is, consider this: Subaru's flagship car in the US is the Outback H-6, so whatever they price the STi, it'll be less than that.

 

[Soopafly]

Hey everyone, let me ask you all this. If the MSRP is, lets say, 30,000 to 31,000, since we all wan't the price to be kept low, what happens if the STi becomes way more popular then the Evo8, and everyone buys STi's over Evo8's. Would it be better to see everyone driving a STi, or would it be better to keep the STi just out of the reach of the people who want it, but have to settle for an Evo8, because of price.

 

[yxan2]

soopafly, this is a production car eventually you will see this car everywhere if it becomes popular regardless of price.

 

[titsataki]

up to $32k it is a good deal.
If they add up all options etc... for 35-36k. It is getting expesive.
Yes the EVO could look as bargain in comparison.

Cheers

Nick

 

[CloNeGTS]

The part that will keep this car rare and special are the numbers being offered. At 4k-5k a year, they won't be everywhere like a mustang....regardless of the price.

 

[STiObserver]

newbie question: semi-closed deck?

I agree with Clone - playing with the price in and of itself is not going to put THAT many more STI's on the road...

Like someone said, the market for STI's seems to be really price-sensitive, so getting over 35K is going to put it out of reach for the very people likely to buy it.

 

[TalonTSiAWD]

In my opinion, Subaru would be making a huge mistake by pricing the STi as high as $32,000, let alone any higher than that. I don't say this because I feel like the car isn't worth that much. Personally, I'd probably be willing to go as high as $32,000 for the STi given the specifications we've seen. The reason I say this, is that by pricing the STi starting at $32K or more, they are basically conceding the $28K to $30K price point to mitsubishi. I can't see anyone who is in the market for an EVO at $29,000 going up by 10% or more to get into an STi, or going down that much or more to a WRX. Also, at $32,000 they are are already at the same price as an Infiniti G35C 6MT, and over the price point of a G35. However, despite the better power numbers for the STi, I can't see many people who are shopping the G35C or similarly priced car switching to a Subaru. The STi simply isn't going to come with the type of service, luxury, or snob appeal that the Infiniti/Lexus/BMW's have.

At $29,995 (with no options) they put themselves back into the same range with the EVO. At that price, mitsubishi and EVO fans will still take the Lancer, but the STi would have a huge advantage amongst those who are on the fence or considering both cars. At this price point subaru would also not be up against the entry level infinity or lexus. That price is also high enough that it probably won't pull many sales away from the WRX, and low enough that it leaves room for future models to come in higher. Think about this, if they price the Impreza STi at $32,000, where does that put the price of an STi Legacy, or a high end outback? $36K? 37? 40? Is anyone really going to pay the price of a BMW330 for a turbocharged Legacy? I realize many of the people in this forum would, but would the average person shopping for a BMW consider that a viable option?

I agree with what many people have said, that subaru could easily sell the expceted alotment for this year at just about any price up to $35,000. However, this might not be the wisest move Subaru could make for the long term.

Personally, I expect that the price w/o any options will be $31,995, and with a stereo, floormats, destination, and other costs, you won't get off the lot with one for less than $34K. I am HOPEFUL however, that subaru surprizes us all (as they did with the specs) and sets the base price at 29,500, or 29,995, which should allow us to get off the lot with one for around 32K. While that would certainly be good news for those of us looking to buy one, I think it would be in Subaru's best interests as well.

Bottom line, at <$30,000 the car is mine. End of story. From 30-32K, I'll probably still get one, but I will also be going out to test the EVO, 350z, and g35c just to compare. At over 32K, I'll be in one of those other cars.

 

[STiObserver]

People are probably going to get tired of hearing from me...

But Talon makes some really good points...

I stopped short of talking about the STI moving into the Infiniti/Lexus/BMW market, but there is the danger that they will do just that.

I was thinking a lot about the IS300 in the discussion of the 34-35K numbers...

And snob appeal, or image or status - whatever you want to call it - does enter into the equation.

And yes, most of the people in this forum are die-hard Subie fans and would probably not go for the BMW etc.

But as Talon said, it is not very likely that the BMW buyer would even consider the STI - even if the prices start to line up.

I just hope Subaru doesn't screw themselves... It would be a shame to let price make the STI fail when it should be a smashing success - it's going to be a fabulous car!!

 

[CoOlSlY]

The two last post (TalonTsiAWD and STIObserver) were two very well constructed feedback and all my posts have been oriented in the same direction. If you read previously my post, I always say that Subaru won't go higher than 32k but people seem to have only one thing in head and nothing else "STi, STi, STi rules". People here will buy it at 35k maybe but people who are in a process decision between Evo VIII and Subaru may not all care about the 6th gear... Some may say "Twin scroll power" some may say 2.5 power but some may say 29000$ vs 32000$ = 3000$ for something I don't really need.

Sylvain

 

[Agent Chobos]

I agree with TalonTSiAWD. At anything over $32k I think the car is in legitimate danger of falling victim to Supra/RX-7/300ZX Syndrome. I think I speak for everyone when I say the last thing I want is for this car to become some over-luxified, overweight, overpriced grand tourer...

 

[MYSTi]

I think for some of us, the talk of how much the STi is going to cost is completely useless. We will buy this car no matter what it costs, due to the fact that many of us already have WRX's and know exactly what the all the extra goodies (including an extra 73hp) will do on the STi. We are people obsessed with the car, and have wanted one since we bought the WRX. In our minds there car be no other replacement other than the STi. And as far as "snob faqctors" go, we couldn't give a rats ass that the STi isn't refined, insn't packed with comfort features and GPS navigation systems with DVD interactive menus - we care about the fact that this car will just about be the fastest production 4-door sedan in the world, at least for the price anyway.
Let the drivers of BMW, Mercedes, Lexus, and Infinity look down their noses at us, the STi is not for looks or features, it is for slaughtering competion on the track, as well as a few stop-light drags. This car basically has no competiton and, therefore, has no other car to compare it to. You can mod an EVO all you want, it still will be left in the dust of a STOCK STi.