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Old 07-19-2008, 08:02 AM   #1
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Default Interesting /Legal?

I saw something Interesting a few days ago. I am not sure if was legal to use the STI logo for a non-Subaru company. (Obviously it must have been if its on this semi) but have you guys seen this??

Pics were taken with a camera Phone:





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Old 07-19-2008, 08:12 AM   #2
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Default Re: Interesting /Legal?

that's a lawsuit waiting to happen, send that to SOA!!
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Old 07-19-2008, 08:14 AM   #3
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Default Re: Interesting /Legal?

That's what I thought too ..
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Old 07-19-2008, 08:19 AM   #4
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Default Re: Interesting /Legal?

looks sweet though!
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Old 07-19-2008, 08:29 AM   #5
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Default Re: Interesting /Legal?

ah crap. now people are gonna think were are sponsered by them or that they make our cars in sacramento.
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Old 07-19-2008, 08:29 AM   #6
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Default Re: Interesting /Legal?

Quote:
Originally Posted by shan mann View Post
looks sweet though!
Yeah I saw it on the side of the road so I had to stop to look at it. I thought it was some Subaru top secret/testing car/equipment
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Old 07-19-2008, 09:05 AM   #7
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Default Re: Interesting /Legal?

Someone on clubwrx took similar pics of same truck...Throwing up a HUGE BS FLAG!!! - ClubWRX Forum - Subaru Impreza WRX and STi Community and Forums

Theres also a prepaid phone that uses the sti logo.
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Old 07-19-2008, 09:26 AM   #8
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Default Re: Interesting /Legal?

Quote:
Originally Posted by STi_4_Daddy View Post
I saw something Interesting a few days ago. I am not sure if was legal to use the STI logo for a non-Subaru company. (Obviously it must have been if its on this semi) but have you guys seen this??

Pics were taken with a camera Phone:
it is not a trademark infringement. in fact, the trucking company could have asked the trademark office for that trademark. subaru is then given an opportunity to comment and/or protest the issuance of the trademark and probably would, given their treatment of kevin several years back for the name of the site prior to iwsti.

in my opinion, the trademark office would most likely issue the trademark to the trucking company because the trademark is being used in two completely different and unrelated markets.

hell for all we know, the trucking company had it first, subaru applied and they got the notice for comment.
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Old 07-19-2008, 09:27 AM   #9
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Default Re: Interesting /Legal?

haha one of the guys in the ClubWRX forum wrote "new 2010 STi body style being road tested maybe?"
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Old 07-19-2008, 09:27 AM   #10
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Default Re: Interesting /Legal?

The letters STI are just an acronym so any company can use that.

The truck with the blatantly obvious STI logo that matches Subaru's is a problem.
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Old 07-19-2008, 09:29 AM   #11
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Default Re: Interesting /Legal?

Quote:
Originally Posted by ChrisM623 View Post
The letters STI are just an acronym so any company can use that.
true

Quote:
Originally Posted by ChrisM623 View Post
The truck with the blatantly obvious STI logo that matches Subaru's is a problem.
nope
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Old 07-19-2008, 09:37 AM   #12
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Default Re: Interesting /Legal?

the mobile phone thing is fine, i have seen that.
using subaru's logo is a nono, didn't kevin or ben get crap for the old iwsti store using the "sti" logo on the merchandise?
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Old 07-19-2008, 09:46 AM   #13
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Default Re: Interesting /Legal?

Quote:
Originally Posted by VSGTS14 View Post
the mobile phone thing is fine, i have seen that.
using subaru's logo is a nono, didn't kevin or ben get crap for the old iwsti store using the "sti" logo on the merchandise?
yes, but that is because kevin was directly diluting subaru's trademark as it relates to the sti (the car) and subaru's right to the trademark for all their merchandising. again, every trademark is fair game when it is used in an completely unrelated market.
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Old 07-19-2008, 09:51 AM   #14
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Default Re: Interesting /Legal?

Quote:
Originally Posted by VSGTS14 View Post
that's a lawsuit waiting to happen, send that to SOA!!
+1.

Can you say copyright violation?
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Old 07-19-2008, 10:17 AM   #15
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Default Re: Interesting /Legal?

that truck does look pretty sweet tho with the logo on it


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