[slicknick112]

Not difficult. Hold out until they show you the invoice, then tell them you'll pay $500 under, sign and drive today. Done deal.

Ok, well maybe I understated that a little bit. But it's done quite often.

[jnorth85]

Originally Posted by slicknick112

Not difficult. Hold out until they show you the invoice, then tell them you'll pay $500 under, sign and drive today. Done deal.

Ok, well maybe I understated that a little bit. But it's done quite often.

or the dealer will tell you to take a hike, because i have never met a dealer including the one that my family has purchased 20+ cars from will sell a car for invoice or under unless they really really need to unload it...

as far as i can tell no dealer will ever have to unload an STI for under invoice. the only way i could see this happening is if subaru offered some sort of incentive from the factory...

im sorry to break you the news but if i a dealer is selling you a car for "under invoice" it is not the true invoice cost it is an inflated one.

[STI_Mike]

geeze what a pain in the ass.....

[Dj Hurricane]

Yeah... At this point, Im not paying more than 500 over!

[Dj Hurricane]

Originally Posted by slicknick112

Having sold Subaru's before, there are a couple of things that come into play here.

1. Doing business over the phone, just doesn't happen. (occassional exception)
2. The amount of phone calls the dealership takes on the new models vehicles is crazy, especially the STi.
3. Getting a quoted price over the phone is a "No-No" to the saleman, do to all the competition. (That's why they only take those that show up at the dealership serious)
4. Most of which are folks/kids just wanting to test drive to say they've done so or can't afford to buy.

So taking someone serious over the phone is very difficult.

I'm sure those make sense to those who have been in the sales industry.


On the other hand, their salesman should have done a better job of following up.

Well, I wrote (Email = In writing) them and "offered them" 800 over invoice.
Not only did I state that I was ready to leave a deposit and preorder, but I already own a Subaru that I get serviced at one of the dealerships and BOUGHT from the other! So they should treat me like a valued customer... not some punk> I didn't even ask to test drive. Makes me want to head over to Infiniti...lol

[Dj Hurricane]

Here is email conversations with one of the dealers, so you can see what IM talking about: I hid the phone numbers and full names...

QUOTED CONVERSATIONS
//////Dear Clifton,

Thank you for contacting me over the internet.
The 2008 Subaru WRX STI should be arriving to our showrooms late
January or starting february, as soon as we get the vehicles i will be
letting you know, if you have any other questions or concerns please
feel free to e-mail me or call me on my cell. i will be sending you
some information on th product as well.

Thanks!!!!

Sincerely,


Mario J
Internet Manager



//////Thanks Mario, we are interested in a silver 08 sti with BBS and
Nav. We will be trading in our 05 Legacy GT limited black
obsidian/black.

Thanks

-Cliff... From iphone

////Palm Beach Automall
Mazda & Subaru



Dear Clifton,

Welcome to the Palm Beach Automall cyber shopping experience, my name
is John Harrison, I am the Internet Director, and dedicated to your
complete satisfaction in our online sales method. Hopefully one of my
Internet managers or myself has been intouch with you, if not please email
me back with any feed back so we can help you, and also continue to improve
our service. We have found that if we can have a giood contact number to
reach our customers, it makes it much easier and quicker.

Please do not hesitate to contact me if I can be of any assistance, I can
be reached on my cell or my office
We look forward to the opportunity to welcome you to the Palm Beach
Automall family.

Sincerely,

John Harrison
General Sales manager
Palm Beach Mazda & Subaru

//////Well, the responses have come quick; however, seem to be only "copy
and pasted script" no questions have been awnsered. My job in the
recording studio requires silence... So getting the most achived
online is helpful. Thus the emails.

-Cliff M


On Dec 27, 2007, at 12:05 AM, "Mario Jara#$%^o" <sales@palmbeach-mazda.com
- Show quoted text -
////
Please ask for Mario J#$%^&


Dear Clifton,

You have made an request for a Subaru Impreza on line and in trying to
assist you I need to ask some questions and set up for a time to come
in, and I also need some information on the vehicle you require.
I have tried to reach you on the phone numbers supplied, so can you
give me another number to call or please call me at (@#$%^
To apply for financing go to http://tinyurl.com/bj843
For Directions:Map of 561 S Military Trl West Palm Beach, FL by MapQuest

Sincerely,

Mario Ja#$%^


and ////
Palm Beach Automall
Palm Beach Mazda & Subaru
5



Dear Clifton ,

Welcome to Palm Beach Automall and our state-of-the-art Online Buying
Program. My name is Mario Jaramillo , I can be reached at (561)
676-@#$% and I have been assigned to guide you through this process.
No matter where you are on the road to owning a Subaru Impreza. I am
dedicated to making your purchase experience faster, better, and MUCH
easier.

To help me better serve you, please identify where you are in your
buying process and what specific information you would like to receive
from me. I have found that customers normally fall into one of these
categories.

1. They know exactly what car they want, have identified every
specification they are looking for and would love to drive that exact
vehicle home today.

2. They have narrowed down their choices to a couple of vehicles, are
pretty sure which options they want and will be making a purchase
within the next 7 to 10 days.

3. They are just beginning their research, know the general type of
vehicle they want to own and will probably buy a new vehicle with the
next three months.

4. Want a new vehicle but have no idea which one

As I said before, no matter where you are in this process I will
provide you with the exact information you are looking for including
an up-front, no-haggle price. If you do not reply to this email I will
assume you fall into the first category and provide you with our best
price on the exact vehicle you designed.

Thank you for this opportunity to earn your business!

Best regards,

Sincerely,

Mario Ja#$%^


Palm Beach Mazda Mazda in West Palm Beach, Florida, offering new and used Mazdas, a Mazda Dealer and a Mazda Dealership offer Cars, Trucks and SUVs
Palm Beach Subaru – A Miami, Fort Lauderdale, West Palm Beach and Fort Peirce Subaru dealer.


/////////////////Just want 08 STi Spark Silver w/ BBS + NAV for $800
above invoice
+Auto-Dimming mirror with homelink



If you can do this! Ill pre order!

CLIFF
- Show quoted text -

//////Please ask for Mario Ja@#$%o,

How's it going, Clifton M?

I am writing this e-mail to check in with you about the Subaru Impreza
you were interested in purchasing recently. I would love to earn your
business, and I have been trying to contact you to see if there is
anything I can do to make your purchase decision easier.
Are you still in the market for an Subaru Impreza? if so
do yourself a favor! DO NOT buy a vehicle without talking to me first,
better still bring me the best quote you received and I will beat it.

I will do everything to save you money and time.
There has never been a better time to buy a new vehicle with all the
great rebates and incentives being offered by manufacturer's. Remember
this money can be used as money down, so in many cases you can get
into a new vehicle without money down.

Thanks again,

Sincerely,
Mario Ja#$%^&
////////////


////////////
My other dealer offered 500 over invoice on the 2008 sti with BBS and
nav, silver... Also 17500 on my 05 legacy gt as a trade.

Can u beat this?

-Cliff.

Mario:
Did We miss something?


CLIFF//////

STI Quote>? Thats whats missing... Im not interested in recieving
promotional emails...

Thanks


/////Mario///
Easy as 1,2,3 From Palm Beach Automall>>>>

/////PALM BEACH AUTOMALL
MAZDA AND SUBARU

Dear Clifton,

We want to take this opportunity to thank you for your email enquiry,
and hope that Mario Jaramillo did a good enough job providing you with
enought information on Subaru Impreza. This should enable you to make
an educated decision on the vehicle you were looking to purchase.

I would also like to take this oportunity to invite you to come in
and test drive this vehicle today or at your earliest convenience.
You can contact me through email or calling my direct line to schedule
a test drive

Please bring this letter with you on your return to the dealership and
I will give you a further discount of $100.

Here at Palm Beach Mazda and Subaru we pride ourselves in our
commitment to service, and welcome any feedback you can give so that
we can improve.

Sincerely,

Mario Jar(*&^%$
Internet Manager


///////CLIFF///////
Actually Mario,

I am a little disappointed...
I emiled and spoke to you about Pre-Ordering the STI before Christmas>>>

I wanted to order by today! to take advantage of the STI IPOD Promo.
Quote: SOA
Customers that pre-order by January 2, 2008 and take delivery by March
31, 2008 will receive a customized iPod(R) touch, complete with STI
and Fraternity of STI logo*. Don't miss this chance to join the
Fraternity of STI and become part of the brotherhood.

I emaild you and made a direct offer on the STI.
And all I have gotten from you is these "Generic" Sales emails...
>>>????? Guaranteed No Nonsense Internet Pricing????

I guess If I call and ask to speak to the general manager, I can get a
quote,....

The whole reason for using the Internet Is to make the Buying/Selling
process easier. Not Delay it.


Do you have a quote for me on the STI?


WRX STI 4dr Wagon AWD w/VDC, WITH: Nav, Silver BBS (2.5L 4cyl Turbo 6M)
$36,537 Invoice

$36,537 Invoice + Dest $645
= $37,182
Add:
Auto Dimming rear view mirror with compass and Homelink ($180) and:
All Weather rubber floor mats ($39), Stereo: Subwoofer/Amp, ($205) =
and thats
$37,606 Invoice.

I figure OUT THE DOOR PRICE" $38,106

Offer it to your manager,


Thank you,

CLIFF
Please remove me from further "EMAIL BLAST" (second time request)
//////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////

NO RESPONCE IN TWO DAYS>>>>>>>>

LOST Ipod Promotion because of dealer!

On Jan 5, 2008 10:18 AM, <sales@palmbeach-mazda.com> wrote:
> Palm Beach Subaru
> Please ask for
>
>
> Dear Clifton,
>
> I Thought you were interested on the STI, i did what you asked me to do and
> we are going to do it, i do not see what the problem is, please let me know.
> Thanks!!!!
>
> Sincerely,
>
>
> Mario Ja$%^&
> Internet Manager



WTF?

[Dj Hurricane]

Here is the other:


Hi Cliffton,
I just received your email on the new STI if you would like to pre order one you may. You may
call me or email me back for more information. The number here is (3@#$%^&
Thank You,
Katrina
----------
From: DJ Hurricane <hurril.com>
Date: Dec 28, 2007 8:51 PM
To: Katrina Ra$%^s < katriail.com>


Hey Katrina,

Any word on the '08 STI?
(option code 8LY-KP) Color code: SSK Silver
If we pre-order Sunday, will they give us a definite arrival date?

Sunday is still looking good for us to come leave you a refundable deposit.
Only thing is Im waiting to get my LGT back from Moby's.

Lets Get some of the business out of the way so Sunday is not an all
day event… \
Ill try to make you work sheet as easy as possible…. lol

Fist thing: My '05LGT lmtd has been maintained by Mike and the guys
over there at Bird Rd., so you should already have record that it has
been properly maintained, including New Clutch, New ECU, new
Injectors, New Breaks, New Battery, all under SOA warranty. Also, I
just put on a set of the best-rated Falcon tires two months ago.
The car has had a fender bender witch cost less than 1600.00 to
repair, indicating no frame damage. The claim was handled through
progressive's claims, work being done at Moby's, and guarantee for
life. It's in excellent shape. This car will sell for $$$ later as a
"certified" used, I am sure!

The Pay off amount as of today $17,076.00 I won't take a penny less as
a trade in. (in writing)
I have two other dealers who have agreed to this already.

Second,
$39,440 Msrp. (that's 2258 over!)

$36,537 Invoice + Dest $645
= $37,182

I offer:
$38,000 ($818 over)
plus TT&L
(No extra bs charges, like paint protection, or stocking fee or
anything..."deal breakers")

$38,000
Plus TT&L.
I am pretty firm on these terms. \



Some info to get your worksheet started, (If the Numbers are
acceptable with "Big E" ;-)
Name.....
>>>>>>
>>>>>>

Birth #$%^&*
SS#*********



Employer:
Scratch DJ Academy

Scratch DJ Academy
Title: Head Instructor of Music Production
Other Income:
Freelance contracts (solid Residencies)
Own Home (yes)


Give me a call Saturday to let me know if this looks doable, and tell
me how we will proceed with the order.

-Thanks,
CLIFF
----------
From: DJ Hurricane <hurricl.com >
Date: Jan 1, 2008 1:57 PM
To: Katriail.com


Waiting on your word...
----------
From: Katrina R4s <katrinmail.com>
Date: Jan 2, 2008 11:21 AM
To: DJ Hurricane < hurrail.com>


I think we should be receiving some stis around the 10th of the month
as soon as i know something I'll let you know.
----------
From: Dj Hurricane <hurricaail.com>
Date: Jan 2, 2008 11:37 AM
To: Katrina R$%^s < katrinarmail.com>


What we need to settle on is the trade ammount and price... If we
can't I'm going to palm beach tomorow.

-Cliff... From iphone


On Jan 2, 2008, at 11:21 AM, "Katrina R$%^s"
----------
From: Dj Hurricane <hurril.com>
Date: Jan 2, 2008 11:41 AM
To: Katrina $%^os <katr@gmail.com>


Also, I wanted to pre order to get the color and options I want. I
wont accept delivery unless its just what we want for 38,000. You
guys are gonna lose to lehman yet again for sleeping on this... LOL

-Cliff... From iphone


On Jan 2, 2008, at 11:21 AM, "Katrina $%^&os"
----------
From: Katrina R$%^&s <katrinarmail.com>
Date: Jan 2, 2008 11:45 AM
To: Dj Hurricane <


We still haven't received any invoices on any of the STIs. As soon as I
receive somethng I can let you know.
----------



LOL Any one can read and tell that I am a serious, Educated (about STI) buyer!!! WTF?

[Nat]

Reading through the emails I get a sense of urgency from you, which makes you a sitting duck. I also get the feeling that you would be a demanding customer. Considering the general public's excitement for the new STI, could the dealership be trying to string you along, hoping someone "easy" comes and picks up the car in the meantime? They don't want to blow you off completely but would rather deal with someone less demanding?

[Dj Hurricane]

Originally Posted by Nat

Reading through the emails I get a sense of urgency from you, which makes you a sitting duck. I also get the feeling that you would be a demanding customer. Considering the general public's excitement for the new STI, could the dealership be trying to string you along, hoping someone "easy" comes and picks up the car in the meantime? They don't want to blow you off completely but would rather deal with someone less demanding?

Note taken.
But in todays slowing economy, wouldn't it be smarter of them to SELL another unit, from a customer that is obviously serious about the purchase and not just kicking tires? NO, The problem is, that they are so use to sticking it to people, that it throws them for loop when they get an avid buyer, who is in control of his possible spediture/

The urgency was because of the Ipod promotion, which I lost because of the dealers dragging there feet, and because when I make a BONIFIDE OFFER on something it is not gonna be offered indefinatly... NO, instead, I go buy from there compitition....
What you dont see in the emails is the phone calls... where I am handed lines of BS...

[slicknick112]

Originally Posted by Nat

Reading through the emails I get a sense of urgency from you, which makes you a sitting duck. I also get the feeling that you would be a demanding customer. Considering the general public's excitement for the new STI, could the dealership be trying to string you along, hoping someone "easy" comes and picks up the car in the meantime? They don't want to blow you off completely but would rather deal with someone less demanding?

While I agree with you on the sense of urgency from DJ, they (dealership) isn't going to sit on a car if they have a buyer. A less demanding customer? All the customers that come through the dealership are demanding and presume that the salesman is going to dick them around (this is true only if you, the customer, let them).




The other thing, DJ, is that the dealership will never commit to a trade-in amount without seeing the vehicle. You would most likely not pay $17,??? for a car just on some strangers word, sight unseen.

The responses that you got from the dealerships are pretty much cookie cutter replies, but again, the internet managers are sifting through anywhere between 50-200 emails each day on their cars. Each customer just as demanding as you are with the customer service. While you are most likely farther along in the process, mentally ready to purchase the car and ready to put down a deposit, the Internet sales manager still has a protocol he has to follow to appease his employer.

I'm not taking the dealerships side on this, just trying to inform those who haven't been on that side of what goes on. The salesman needs to do just a little bit more work on his end and send a more personal email.

Getting more detailed information to the salesman should speed things along.
~Make sure you have an approved loan from your bank so that you are assured the best available APR% that way they have something to shoot for and if they beat it, you win both ways.
~Also, tell him how much cash you are going to put down, if any.
~And you've already stated that if they pay off your trade, you'll buy. (They will need to do a trade appraisal to confirm value, so make an appointment to fit your schedule) To me, as a salesman, that's a no brainer sale and would tally another mark next to my name on the board in the sales office.

Good luck with this purchase.

[slicknick112]

Originally Posted by jnorth85

or the dealer will tell you to take a hike, because i have never met a dealer including the one that my family has purchased 20+ cars from will sell a car for invoice or under unless they really really need to unload it...

as far as i can tell no dealer will ever have to unload an STI for under invoice. the only way i could see this happening is if subaru offered some sort of incentive from the factory...

im sorry to break you the news but if i a dealer is selling you a car for "under invoice" it is not the true invoice cost it is an inflated one.

Believe it or not, I purchased my '06 STi in January of '06 (having been out since Sept or Oct '05) for $500 below invoice. When the invoice is printed out (on any vehicle), there are what's called "hold-back" (which won't be itemized on the invoice) which is about 2-5% of invoice price which is what the dealership won't negotiate, in most cases. Invoice is typically between 5-10% less than MSRP. Some dealerships even start with a second sticker and negotiate from there.

[2006stiguy]

Why don't you just go toFitzgerald Auto Malls | All vehicles have discounted, full delivered, no haggle prices!
and contact the clearwater location and deal with them, no haggle pricing FTW. I worked there for almost 3 years and they are a great dealer group!

[Fireballs_92nsx]

I am in car sales, and usually lead the board every month. If I up'ed you on the lot, took a phone call, email ect, I would ask you to come sit down, find out what you want, and then work on the price. Once we come to a financial agreement, I would then go get the car for you, or wait until it arrives. Ordering a car is a little more difficult than people imagine. Us as car salesmen are not looking at what is being built, or what is coming for you. You guys are fairly brutal on the 500 under invoice. Granted, the holdback goes to the dealership, but being unrealistic is kinda funny. But in the grand scheme of things, a internet sale is 99% a invoice sale to move a unit. It's the lot traffic or repete business that drives the money.

[slicknick112]

Originally Posted by Fireballs_92nsx

I am in car sales, and usually lead the board every month. If I up'ed you on the lot, took a phone call, email ect, I would ask you to come sit down, find out what you want, and then work on the price. Once we come to a financial agreement, I would then go get the car for you, or wait until it arrives. Ordering a car is a little more difficult than people imagine. Us as car salesmen are not looking at what is being built, or what is coming for you. You guys are fairly brutal on the 500 under invoice. Granted, the holdback goes to the dealership, but being unrealistic is kinda funny. But in the grand scheme of things, a internet sale is 99% a invoice sale to move a unit. It's the lot traffic or repete business that drives the money.

Definately agree with you. Note much money in web sales. What dealership or brand do you sell?

[lucidmedia]

Originally Posted by jnorth85

or the dealer will tell you to take a hike, because i have never met a dealer including the one that my family has purchased 20+ cars from will sell a car for invoice or under unless they really really need to unload it...

as far as i can tell no dealer will ever have to unload an STI for under invoice. the only way i could see this happening is if subaru offered some sort of incentive from the factory...

not at all... as other have said STIs can and do sell for less than invoice... Mine did... There is not a broad audience for this car, and there were plenty at the dealer that they wanted off the lot the day I came to buy.

I strongly believe that the 08's will sell for less than invoice as well. As far as I have heard the 08' wrx is not selling well around here. Every 6th car up here in new england is some sort of subaru but I have yet to see a single 08 on the street!

Once the small group of STI fans buy the first ones, demand will drop and so will the price.